As we continue our journey of digitization across the world, there is more to being on YouTube than “because everyone else is!” today. The first and most important aspect of having a YouTube channel is the possibility of having a two way conversation with an audience. Although not live, features on YouTube make it easier to facilitate this. Videos, in general are a more interactive tool – engaging both the visual and audio senses at once, increasing recall value. That is precisely why so many educational channels have become so useful to students and teachers alike. If you have something of use to offer, there is always an audience that ends up following it.
The third reason why YouTube can work well for your brand is that it provides a platform with level playing field. No matter how big or small an entity, it can be at par with every other in the field when on the platform. The competition is tough, no doubt, but there is an equal opportunity. Lastly, the option of being on YouTube is one of the most cost effective ways of reaching out to the largest audience in the world. The total cost of making, uploading, sharing, and managing videos on the channel is still far lesser than what it might cost to have the same content running on TV or other forms of media. In the world of influencer marketing, once the channel takes off, it can even be used to monetize your content going forward.